The all-new 2003 Lincoln Aviator, the first mid-size luxury sport utility vehicle (SUV) from the brand that effectively created the full-size luxury SUV market, will offer consumers distinctive design and athletic performance, along with the most flexible seating, roomiest cabin and best towing capability in its class. [READ MORE]

The original Lincoln LS brought world-class driving dynamics in a modern American luxury sedan when it was introduced in 1999 as a 2000 model. Combined with the Lincoln Navigator, the LS succeeded in attracting a new generation of affluent consumers to the Lincoln brand. Approximately 70 percent of LS customers and 60 percent of Navigator customers are new to Lincoln, and the average customer age for both vehicles is in the early 50s. For the 2003 model year, more than 500 LS parts are new or redesigned for more horsepower and torque, improved refinement and greater comfort and convenience. [READ MORE]

The Navigator, Lincoln’s first sport utility vehicle (SUV), effectively created the luxury full-size SUV market after its launch in 1997. The segment has grown to more than 80,000 units, and at the end of 2001, Navigator led the market with a 40 percent share. Lincoln’s strategy for the 2003 model year, which marks the Navigator’s first major redesign, is “more of everything.” [READ MORE]

The Town Car has long been Lincoln’s bedrock – it is the brand’s highest volume model and it boasts extremely high customer satisfaction and loyalty. Lincoln’s goals for the redesigned 2003 model were to enhance the qualities that define Town Car – room, ride, comfort and safety – and instill new-found precision in the car’s dynamics. [READ MORE]